MEET ZOONGIDE
The Heart of Big Boi Fry-Bread.
The Heart of Big Boi Fry-Bread.
The Heart of Big Boi Fry-Bread.
Zoongide is more than a mascot—he is a symbol of courage, kindness, community, and Indigenous pride. His name comes from Chef Ohitika Newell: Zoongide in Anishinaabemowin carries the same meaning as Ohitika in Lakota. Zoongide represents the spirit behind everything we do at Big Boi Fry-Bread.
Zoongide is more than a mascot—he is a symbol of courage, kindness, community, and Indigenous pride. His name comes from Chef Ohitika Newell: Zoongide in Anishinaabemowin carries the same meaning as Ohitika in Lakota. Zoongide represents the spirit behind everything we do at Big Boi Fry-Bread.
MORE THAN A CHARACTER
Strength, bravery, and standing up for others.
Strength, bravery, and standing up for others.
Zoongide reflects the strength, bravery, and care for others that live at the heart of Big Boi Fry-Bread. He reminds us that food has the power to bring people together—through every shared meal, cultural celebration, and act of kindness.
Zoongide reflects the strength, bravery, and care for others that live at the heart of Big Boi Fry-Bread. He reminds us that food has the power to bring people together—through every shared meal, cultural celebration, and act of kindness.
OUR MISSION
A daily reminder to lead with heart.
A daily reminder to lead with heart.
Share with others.
Celebrate Indigenous traditions.
Welcome everyone with respect.
Lead with courage and kindness.
Build stronger communities, one meal at a time.
GROWING WITH OUR COMMUNITY
As Big Boi Fry-Bread grows, Zoongide will continue to appear in our artwork, events, children’s activities, community outreach, and future stories that celebrate Indigenous culture in a fun and welcoming way. He’s not just our mascot—he’s part of our family, and we hope he’ll become part of yours too.
As Big Boi Fry-Bread grows, Zoongide will continue to appear in our artwork, events, children’s activities, community outreach, and future stories that celebrate Indigenous culture in a fun and welcoming way. He’s not just our mascot—he’s part of our family, and we hope he’ll become part of yours too.